Wednesday I went to a preview party for Roxy's Spring 2010 line. The verdict? So so SO cute!!! I love that relaxed surfer-girl style. And actually, the line has really branched out in the last year, so there is definitely something for everyone no matter what look you're rockin'.
Check out this gray denim vest and straw fedora. I'm digging the combo. If I could wear an effortlessly-cool outfit like this all the time, I totally would. (And it kind of looks like something Rihanna would wear, no?)
Ok so whoever styled the clothes for the event is a genius and deserves a raise immediately. (Wink, wink Linds). Feminine dress+army green jacket= perfection.
This is my friend, Lindsay—she does PR for Roxy. Bless her heart, she's been sweet enough to invite me to all her fun parties even though I'm a magazine nomad at the moment. (Like her scarf? It's by Roxy!)
How cool is this purse? And versatile—I can't think of many things in my closet I couldn't wear it with. (P.S. For some reason I've always wanted a reason to wear a bright pair of headphones around my neck. Just call me DJ Elle.)
Beaded gladiator sandals—adorable! Isn't it funny that we're looking at all of these fun spring pieces and it's 50 degrees outside? That's the interesting (and sometimes challenging) thing about being an editor—the time of year never corresponds with what you're working on because everything has to be done months in advance.
Ok, so the highlight of my night—besides seeing Lindsay and the kickass clothes, of course—was getting to pick out my own bikini. Yes, people, a FREE Roxy bikini! I picked the purple ruffle top with the teal bottoms—way cute! I think this is the best complimentary item I've received—ever. (Actually, sorry, second best. Thea just hooked me up with a pair of New Balance sneaks. Goodbye plantar faciitis!)
Wow, what a good night. If you don't have a Roxy store near you, check it out online at Roxy.com!
OK, so semi-random question: How many of you are online shoppers? (I've only done it once my entire life—a $15 pair of Old Navy wedges). And which Roxy piece do you like best? Come Spring, that gray denim vest and straw fedora will be MINE!