I just got off the phone with Bryce Gruber. For those of you who may not know, she's an NYC socialite, but more importantly (or should I say impressively), she owns her own marketing company, IntenCity Global, and is the founder of the 19th most successful blog in the world, The Luxury Spot. Oh, and she's only 25 years-old. No biggie.
I've interviewed a gazillion celebrities, so the fact that I was nervous talking to Bryce and got all tongue-tied a few times during our conversation is beyond me. Seriously, Ellen? I'm not sure why exactly. It's been quite a while since I've actually done an interview, so I guess I was a little rusty. Plus, while successful people intrigue me, they are intimidating, too. Bryce is to the social media world what I am to the emotional eating world: a champion. No one does it better. (She was uber-nice though, btw!)
So, on to the Twitter topic. The #1 thing I learned from Bryce about Twitter is: It ain't shit. "I do it begrudgingly. There's too much hype around it," she admitted to me. And all this time I thought if I could just be successful at Twitter, I'd blow up and be able to finally cross world-domination off of my To-Do list. Not true, apparently. Bryce made me realize that Facebook status updates are a more time-worthy investment. "You're in people's news feed whether they like it or not, so they're bound to see what you're up to. Facebook status updates are more visible because the comments are stacked, but Twitter isn't as in-your-face—you have to search for it," she added.
Well that certainly makes sense--as long as I'm not using Facebook status updates as an opportunity to tell the world that I just ate my feelings, again, or that I need a lip wax, that is. "Your updates should create a dialogue. If I say that I'm going to brunch at a certain place, people will comment back and say something like, 'Ohh, you have to try the eggs benedict!' It can be fun, but there should be a purpose to it, too," Gruber said. Gotcha.
So, I don't think I'm going to totally give up on Twitter just yet, but I must admit that it was refreshing for me to learn that it's not pertinent to my success. I am going to take Bryce's advice though and start tweeting about more specific things, like sports teams, celebrity gossip and things happening in the news. (Apparently no one actually cares about my crush on Nick Jonas or the fact that the T.O. Show had me in tears last night).
Tell me: Do you like Twitter? Do you get the hype?